Keywords play a crucial role in search engine optimization (SEO). When you use the right keywords, you have a better chance of ranking on search results. However, it’s not just about what keywords you use. It’s also about how you use these keywords.
What Is Keyword Consistency?
Keyword consistency is a factor that Google takes into consideration when determining how to rank your page on search results. If your page has a higher keyword consistency, you have a better chance of ranking on search results.
When you have a higher keyword consistency, your goal is to make sure that the keywords used on your page are used in the same context. For example, if your page includes the keyword “bicycle,” you want to ensure that this keyword is used several times in the same context.
To give you an example, let’s say that you have a page on your website that starts with the title, “How to Choose the Best Bicycle,” and it discusses the things you need to consider. The keywords in that title, such as “bicycle,” are used in the same context. If you have other pages on your website that use the keyword “bicycle” in the same context, Google may consider your website more relevant and will rank your page higher.
Why Is Keyword Consistency Important?
Google uses keyword consistency to determine if your page is relevant to a certain keyword. If your page has a high keyword consistency, Google may consider your page more relevant to that keyword and rank it higher in its search results.
If your page has a low keyword consistency, it may be less relevant to that keyword and rank lower on rankings. To give you an example, let’s say that you have a page that discusses the best cars from a sports car manufacturer, the Ferrari. You have used several keywords to describe this brand, such as “the fastest cars,” “the most luxurious cars,” and so on. When you have used several keywords on this page, it shows Google that this page is relevant to the keyword “Ferrari.” This is what is called keyword consistency.
How Does Google Calculate Your Page’s Keyword Consistency?
There are two ways that Google evaluates your page’s keyword consistency.
1. The Percentage of Keywords in a Page
The first way is by checking the percentage of keywords on your page. To give you an idea, let’s say that your website is about the violin. Your website has several pages dedicated to this musical instrument. Here are the subtopics of those pages: how to play the violin, how to maintain the violin, the history of the violin, and other related content.
When you have 100% keywords on a certain page, this page has a higher keyword consistency. When you have a higher keyword consistency, Google may give this page a higher ranking on search results.
However, your page may not rank as high as you expect when you have a lower keyword consistency. This lower keyword consistency is also one of the factors that you need to consider before publishing your page.
2. The Number of Times a Keyword Appears on a Page
The second way is by checking the number of keywords on your page. If you have seen a lot of content for the same keyword online, you may want to create the same type of content for your website. If you use the same keywords that are used by other content providers, Google may consider your page more relevant.
When you have a higher keyword consistency, Google may consider your page more relevant to that keyword and rank it higher in its search results.
Keyword consistency is one of the factors that Google considers when ranking your page on search results. As a rule of thumb, you want to make sure that the keywords you use on your pages are used in the same context. If you have several pages where the keywords are used in the same context, it will show that your content is relevant to that keyword.
Get a higher keyword consistency with the help of Multi-Touch Marketing. We are a full-service digital marketing agency that provides SEO services in Raleigh. Our company is composed of passionate, data-driven individuals eager to help your business reach its goals. Get in touch with us today!
In September 2020, CNBC reported that roughly 60% of the closed small businesses would no longer open. Although governments have opened, we can still feel the financial setbacks brought about by the lockdown. Sadly, we again face another economic storm.
With that said, you must make the most out of any investment. The better question is, should you even bother investing in such challenging times. You must weigh the factors before making any purchase.
You might want to defer buying additional machinery, especially if your existing equipment still works. On the other hand, it is critical to invest in SEO. This article will list the reasons why.
If your business is consistently ranked on the first page of Google, your website is being visited. The fact that you are getting traffic to your website indicates your business is well-known in your industry.
In other words, if your website is consistently ranked on the first page, it shows that you are meeting your customers’ needs. To get such a high ranking, you need to invest in SEO.
Kindly remember that having a website is not enough. For example, if your website cannot be found in search engines, it would be like not having one. It would be prudent if you also got your web pages optimized.
No matter what kind of website you have, it will not receive traffic if Google does not know about it. SEO helps in bringing awareness to your website. It is a powerful tool that can make your website rank higher.
Put it this way; SEO is the most effective tool you can use to get the most out of your investment. It can bring in numerous clients and revenue.
Larger Data Pool to Analyze
With more people visiting your website, you have more visitors to collect feedback. The more data you have, the better you can meet your customers’ needs and wants.
As a result, you can quickly improve your services by customizing them based on existing trends. The better you meet your customers’ needs, the more sales you will get.
To summarize, more visitors will result in a larger database of customers to gather feedback. With that said, you can improve your services based on people’s needs and wants. The better your services, the more sales you can get.
It is easier to improve your services if you have a larger pool of customers to gather data from. It gives you a big picture to view. To summarize, you can improve your services by customizing them based on existing trends. The more services you offer, the more customers you will get.
There are still other reasons why you should invest in SEO. For example, search engines drive the most visitors to your website. It is a brilliant marketing strategy that can help you stay ahead of your competition.
The earlier you start doing your SEO, the better. It is of utmost importance that you optimize your web pages as soon as you have created them.
If you are looking for a reputable SEO agency, you should consult Multi-Touch Marketing. With our help, you can weather this economic storm and expand your business. Book a consultation now!
Pay-per-click (PPC) campaigns are essential for all businesses. Aside from search engine optimization, PPC is one of the best digital marketing tools small businesses can use to help improve their lead generation and conversion rates. But if both tools are vital in building a business from the ground up, what are the benefits of focusing on pay-per-click marketing in the industry? Here are some ideas.
1. Establishes Business Faster
PPC campaigns help you establish your business faster than SEO. SEO takes time to build your business on the web. For small businesses, especially, the time it takes to rank a business page for specific keywords is often too large to wait for. PPC campaigns, however, can help you drum up awareness of your company on the internet and in search engines, even if your website is not highly ranked.
2. Increased Traffic
PPC campaigns help bring in more traffic to your website. SEO can help you increase your SEO rankings and help you get more online traffic, but PPC campaigns can help you get more traffic with a click of a button because you control the keywords you want to use.
3. Better Conversion Rates
Once a prospect clicks your ad, they will get directed to your website. It can give you more control over your landing page and keyword. Many marketers find that PPC landing pages have better conversion rates than SEO landing pages. PPC is a great tool to utilize when it comes to digital marketing. It can help you establish your business on the web, increase your online traffic and establish higher conversion rates.
4. Helps You Achieve Business Goals
PPC campaigns can quickly and cost-effectively help you achieve many of your business goals, including revenue and conversion goals. With PPC, you can create campaigns targeting a specific audience and create and target landing pages for them. You can include a call-to-action for your prospects, such as a quote or a special offer, to get them to convert faster.
5. Provides Faster Results
With SEO, you have to wait a while before you see the results of your efforts. SEO takes time to build your rankings, and postings can take time to perform on search engines. On the other hand, PPC campaigns take only a few days to start seeing some results. You can also get a better idea of your campaign’s effectiveness. Since you can track each campaign result, you can use this information to refine your campaign for maximum results.
For Which Businesses are PPC For?
PPC campaigns work for all kinds of businesses. Small businesses, big businesses, and even startups can use PPC for their companies. However, it’s important to note that PPC campaigns are better for more prominent companies than startups. Startups have to be creative with their marketing strategies – even though they have a limited budget – and advanced techniques like PPC campaigns may be difficult to implement.
How Does PPC Work for Small Businesses?
PPC marketing can be beneficial for small businesses, too. It allows small businesses to target the most relevant audience to the company to increase traffic to the website. Since the business owner chooses the keywords used in PPC campaigns, small businesses can pinpoint the keywords that will be most beneficial to the company.
Even though SEO and PPC are both essential for any business, the most important is to choose the one that fits your business’s needs. SEO is the best option for smaller businesses, but PPC may be better for bigger ones. If your business is a startup, you may have to spend your budget on something different.
Multi-Touch Marketing is a digital marketing agency specializing in marketing services in Raleigh. Our goal is to help small businesses realize their potential by providing the much-needed digital marketing tools online. We also offer website design services to create stunning and valuable websites. Book an appointment with us today, and let’s talk about what we can do to help.
Before you get too excited, you must first deal with the critical task of search engine optimization or SEO. Seeking SEO services in Raleigh for a new website shouldn’t be a barrier to your site coming live, but there are a few things you should accomplish first.
After all your work, you might not be willing to commit any more time and energy to the site. However, search engine optimization (SEO) is one of the most effective ways to ensure that potential consumers can find your site in search engines, and it’s perhaps even more crucial than the stunning design you’ve spent months perfecting.
Take note that SEO takes time to produce results! But don’t be disheartened; the end effect is spectacular!
What Are the New Website Optimization Tactics?
Here are eight of the most important organic SEO tactics for new websites when getting digital marketing services in Raleigh.
Conduct Keyword Research
You can find out what words and phrases people are searching for when it comes to your business by conducting keyword research. To get results, potential buyers must type something into a search engine, and it is up to you to determine the most relevant words and phrases for your site. You can start incorporating keywords into your site’s content and on-page SEO once you’ve found them.
Enhance the On-Page Components
Your major SEO marketing focus for a brand-new website is on-page features like title tags, headers, meta descriptions, and body content.
Ensure material displays properly on the search engine results page, maintain under specified character limits, and utilize relevant keywords when adding on-page SEO components. In addition to appeasing search engines, appropriately integrating on-page components to each page of your website helps visitors rapidly determine whether your page is useful and relevant to their query.
Make a Sitemap in XML
Creating a sitemap aids search engines in discovering your material and displaying it to customers who may be interested. Creating a sitemap, especially for freshly new websites, provides search engines with essential page data that would otherwise be hidden owing to the site’s lack of content.
Prioritize Mobile Compatibility
A website that works on all devices, formerly considered an afterthought, is now a need for brands. For the first time in history, mobile usage topped desktop usage in 2014, indicating a dramatic shift in consumer preferences. Since April 2015, when Google declared that mobile compatibility would begin to affect ranking, web admins have been entrusted with ensuring that their sites are responsive.
Produce High-Quality Content
As search engine algorithms focus on content quality, releasing contextually relevant information, from site copy to articles, will ensure that search engine spiders see you. The more relevant, in-depth material you produce on your website, the more likely you will rank well and provide value to visitors.
Start Linking Internally
Hopefully, your website contains several pages with material relevant to your company and target audience. Internal page linking enhances a site’s ranking power while improving a visitor’s ability to explore your site in a natural, helpful way. Internal linking establishes a meaningful relationship between bits of content when search engine spiders crawl your website.
Take a Page from the Competition’s Playbook
Seeing what the competition is up to can help you make better SEO decisions. Examine your competitors’ link profiles to see which sites are linked to them and whether those links are beneficial to their websites. At the very least, this stage may reveal a few promising connecting opportunities that should be pursued.
Take Control of Your Company’s Profile on Third-Party Websites
Claiming your company’s profile on third-party sites like TripAdvisor and Yelp is terrific to acquire visibility from authoritative websites, especially for businesses needing local search traffic.
Establishing a presence on third-party sites, which novice web admins often overlook, enhances the likelihood that your site will rank higher in search engine results while also increasing visitors’ faith in the legitimacy of your brand.
You can reach out to a digital marketing agency in Raleigh if you’ve recently begun to create your online presence and have been assigned SEO for a new website. Our professional staff has years of expertise building websites from the ground up and would be delighted to assist you.
Multi-Touch Marketing is a digital marketing organization that provides SEO, PPC, social media marketing, and other services. Looking for digital marketing services in Raleigh? Increase your web ranking with us today!
The world of search engine optimization can be a confusing one, especially if you’re starting out. We’d like to take some of the guesswork out of the equation and give you the reasons SEO is an excellent strategy that will leverage your business’s growth:
Drive Traffic to Your Website
SEO is a great way to drive traffic to your website. By increasing your visibility in search results, you’ll be able to start generating more leads, whether you’re looking for local clients or global customers.
Have a Positive User Experience
A positive user experience can significantly impact a website’s conversion rate. This is where SEO comes in. By ensuring that your website loads quickly, you’ll be on the right track to increasing your conversion rates. These days, many website owners are turning to SEO tactics to ensure that their site’s loading speed is quick.
Oversee the performance of your website and make the necessary changes to help ensure that the site loads quickly.
When you use SEO, you’re making your content look trustworthy because it appears as one of the top searches when users type in a search phrase.
Businesses can build trust with customers and clients by providing relevant information that’s helpful and that stays within the brand’s mission statement. Content is a reliable source of information that helps customers make an informed decision.
Boost Conversion Rates
Businesses that use SEO will have a higher conversion rate compared to their competitors. All of this is done through the use of SEO tactics. By using SEO, you will be able to form a solid foundation for your business to grow and succeed in the ever-changing digital landscape.
Promote Better Engagement
SEO is a great way to promote better engagement as it’s a proactive approach rather than a reactive one. You’re able to create a solid content foundation that can help you stay in front of your prospects’ needs.
Increase Lead Generation
Using SEO is a big step in the right direction, especially when it comes to lead generation. By increasing the visibility of your business in search results, you’ll be able to generate more leads for the business.
Make Your Brand More Valuable
Your brand starts to become more valuable when you use SEO. By using SEO, you’ll be able to create a solid and reputable brand that has the trust of your audience. This can go a long way in helping your business generate more leads and sell your products and services to more people.
Produce Long-Lasting Results
SEO isn’t just a short-term fix. Instead, it’s a long-term strategy that will help you grow your brand and your business. The more time you invest in using SEO, the better the results that you’ll be able to achieve.
Take Advantage of the Power of SEO
As you can see, SEO is a great way to grow your business. By using SEO, you can be confident that you’re making the right choices regarding your digital marketing strategy.
Multi-Touch Marketing is a reliable SEO agency in Raleigh. We will help your business grow by implementing the right SEO tactics. Get in touch with us!
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!