Search Engine
Optimization
Your Customers are Searching for You.
Search Engine Optimization (SEO) is a critical part of having your website show up on the first page of a search engine’s result pages (SERPs). This is the first interaction between your business and searching customers, and most people don’t go past the first page of results!
The right SEO strategy can bring your business’ website to the first page of search engines like GOOGLE, and is the first step to better online visibility. We use data driven analytics to create an SEO strategy that will draw higher volumes of relevant search traffic to your website. This interaction can lead to further engagement by the user and enhance other digital marketing campaigns like social media, newsletters, and subscriptions.
Why SEO Matters To Your Business
Brand Building
SEO plays an important role in establishing your website as a trusted brand. An optimized website benefits from good search engine rankings, and since they are more visible online, they attract more searching customers than non-optimized sites. Visitors will also remember your business if your website continuously pops up when they search.
Higher Conversion Rates
Good website rankings on any major search engine guarantee high conversion rates. Your target market will become more aware of your business as long as you maintain the top position. As website visitors become more familiar with the brand, there is a high possibility for them to become loyal customers.
Better Cost Management
Top-ranking websites have the option not to use Pay Per Click or other marketing methods. Their website will continue to stay above the SERPs as long as searching customers click on your search links. SEO done right, therefore, lowers advertising costs, and inbound lead generation activities like SEO cost less than outbound activities (e.g., direct selling).
A Synergy of All Marketing Online Activities
All of your digital marketing strategies will contribute to the success of your SEO efforts. Marketing activities like social media marketing, web management, and content marketing can help you get better rankings on the SERPs. The integration of all marketing activities will boost your business’ presence online.
Free SEO Audit
If you're wondering how well your website's SEO is doing MultiTouch Marketing is here to help. Find out more about your online presence with our free SEO audit.