5 PPC Marketing Myths: Busted!
PPC is one type of online marketing or advertising that allows you to pay for placement on a search engine results page (SERP). The goal of PPC is to earn clicks from searchers who are actively looking for what you…
What You Need to Know About Keyword Consistency in SEO
Keywords play a crucial role in search engine optimization (SEO). When you use the right keywords, you have a better chance of ranking on search results. However, it’s not just about what keywords you use. It’s also about how you…
How SEO Can Help You Survive the Current Economic Storm
In September 2020, CNBC reported that roughly 60% of the closed small businesses would no longer open. Although governments have opened, we can still feel the financial setbacks brought about by the lockdown. Sadly, we again face another economic storm. …
Tips for Using Geofence Advertising on Social Media
Geofencing is a tool that businesses use to target a very specific audience. The idea of geofencing has been around for a while, but it has become much more common and sophisticated with the widespread use of mobile devices. In…
How a Good Online Reputation Will Impact Your Business
Having a good reputation online is important these days. With a good reputation, more people trust you and attract better talents to your company. Still, the benefits of a good reputation for corporate companies go beyond that. Let’s explore here,…
Tips for Mounting Successful Paid Social Media Campaigns
Paid social media campaigns are a worthy investment for your business this 2022. As with any campaign, the more careful and strategic planning you do, the more likely you are to see results. With this in mind, here are some…
5 Important Advantages of Social Media Advertising
Businesses are increasingly spending on social media advertising. Social media allows you to target your customers and enhance revenue. The primary advantage of social media advertising is its quickness. You may gain more visitors in a shorter time by using…
Promote your New Website with Pay-Per-Click Advertising
Your new website is ready. You’re confident it’s fantastic, but you’ve seen next to no traffic. You’re learning the hard lesson that most people on the internet face: it’s hard to get your site in front of people on the…
6 Compelling Reasons Why Social Media Marketing Is Necessary
Nowadays, most companies have a significant online presence because it’s an excellent way to market themselves and advertise their offerings. Conversely, this is also necessary because many people use devices such as smartphones and computers, which lets companies target their…
5 Benefits of Focusing on Pay-Per-Click Marketing in Business
Pay-per-click (PPC) campaigns are essential for all businesses. Aside from search engine optimization, PPC is one of the best digital marketing tools small businesses can use to help improve their lead generation and conversion rates. But if both tools are…