PPC is one type of online marketing or advertising that allows you to pay for placement on a search engine results page (SERP). The goal of PPC is to earn clicks from searchers who are actively looking for what you have to offer. When done correctly, PPC can be an effective way to drive traffic to your website and generate leads for your business.
There is a lot of information you can find online about PPC (paid search), but not all of it is accurate. You should be careful about which sources you trust when learning about this topic.
Want to make sure you can separate fact from fiction when it comes to PPC? You’re in luck as our digital marketing agency, Multi-Touch Marketing, busts five of the most common PPC myths to ensure you’re on the right track:
Myth #1: You Can Just Leave Your PPC Campaign on Autopilot
You might have heard that you can just set your PPC campaign on autopilot and let it run itself. After all, it’s just a machine, right?
Wrong.
PPC campaigns require regular maintenance and monitoring, even if you’re using automation tools. Why? Because the landscape of paid search is constantly changing, and what worked last month might not work this month.
To keep your PPC campaign running smoothly, you need to regularly check in on it and make adjustments as needed. Otherwise, you’ll end up wasting money on ads that aren’t performing well.
Myth #2: Top Placement Automatically Means Higher Conversions
It’s a common misconception that simply being ranked highly on search engines will result in more conversions. However, this isn’t always the case. In fact, your position in the search results can have very little to do with your conversion rate.
Several factors affect conversion rates, such as the quality of your product, the clarity of your call to action, and the overall user experience of your site. So, while top placement may give you a slight edge, it’s not a guarantee of success.
Myth #3: PPC Is Just a Short-Term Strategy
PPC is not just a short-term strategy- it can be a long-term, sustainable way to drive traffic and grow your business.
Sure, some businesses may use PPC as a quick fix to get traffic in the short term, but that doesn’t mean it can’t be a viable long-term strategy.
Pay-Per-Click can be a great way to build brand awareness and drive targeted traffic to your website.
And if done right, it can also be a cost-effective way to grow your business in the long run.
Myth #4: You Don’t Need PPC If You Already Have a High Organic Ranking
Just because you have a high organic ranking doesn’t mean you should ignore PPC altogether. In fact, there are several good reasons to supplement your organic traffic with some paid clicks.
For one thing, PPC can help you get even more traffic to your website. And more traffic means you get more potential customers and more chances to make a sale.
Plus, with PPC, you can target specific keywords and demographics that you might not be able to reach with your organic ranking.
Myth #5: You Don’t Need a Pro to Help You with PPC
There’s a common misconception that businesses don’t need a professional to help with PPC. This simply isn’t true! PPC is a complex and nuanced field, and if you’re not experienced in it, you’re likely to end up wasting money on ads that don’t reach your target audience.
A professional PPC manager can help you create a campaign that targets your ideal customers and make sure that your budget is always being used efficiently. They can also help you track your results and make adjustments to your campaign as needed.
Conclusion
PPC is one of the top ways to get your business in front of potential customers and increase your website traffic. It can also be an effective method of testing different marketing strategies and to see what works best for your business. You can only do that if you know which are facts and which ones are just myths. Hopefully, this post from an expert digital marketing agency can help you understand how PPC works.
Multi-Touch Marketing is an established digital marketing agency in Raleigh that can help you with your PPC strategy, among others. Contact us to set an appointment with our marketing experts!