One of the most common tools used for digital marketing is Facebook Ads. Since it is so popular, you may think you’re an expert and don’t need a guide. However, even experts make mistakes, which is why A/B testing is crucial. Here’s a list of mistakes you can avoid to ensure your Facebook Ads are effective.
6 Common A/B Testing on Facebook Mistakes to Avoid
1 – Too Many Comparisons at Once
Sometimes, you may get overexcited and run too many combinations at once. If you have three different elements in your experiment, split them into three different campaigns. If you have five, run them across five separate campaigns.
2 – Inconsistent Audience Segments
When you are running tests, you need to be able to rely on your audience segments. If you are running a test on a small scale and want to expand it, you need to make sure your audience segments still align with your test hypothesis.
3 – No Clear Hypothesis
The purpose of running an A/B test is to figure out why a campaign is struggling. If you think your audience is the problem, run a campaign with a different audience. If you think pre-marketing is the problem, run a campaign without it. Once you figure out what your campaign needs to thrive, you can make it work better.
4 – Poorly-Created Variations
It is important to make a variety of different types of variations. This means the copy, the look, and the feel. If you are running a test to figure out how to present a new product, play with the copy, the photography, and the use of colors.
5 – Wrong Call-to-Action
It is important to know what call-to-action is going to be the most successful according to your hypothesis. If you are running a test to see if your pricing is too expensive, then you want to know what the optimal price is for you.
6 – Large Audience Bias
Even if you have a large list that you email on a regular basis, you need to remember that it is not your real audience. A large number of subscribers is a good thing, but you need to make sure that the people you are getting results from are those who come to your page.
Conclusion
Remember that A/B testing doesn’t have to be difficult or a big deal. If you keep these things in mind, you can keep your Facebook Ads campaign on track. If you still need a guide, you can work with an expert on a Facebook Ads campaign. Finding an expert can save you time and give you the results you were looking for.
If you are looking for a social media manager in Raleigh, come to Multi-Touch Marketing. We are a digital marketing agency that offers SEO, PPC, social media marketing, and more.