How to Advertise on Facebook: 5 Easy Steps in 2025

How to advertise on Facebook is a question you have probably asked. It can seem daunting for many beginners, especially with its complex interface and various options. Yet, it remains a vital tool for small business owners looking to boost visibility and sales. Here’s a quick roadmap for setting up your first Facebook ad without diving deep into the details:

Create a Facebook Business Page: Essential to start running ads.
Set Up Facebook Ads Manager: Your hub for managing ad campaigns.
Choose Your Campaign Objective: Decide if you want to increase brand awareness, drive traffic, or boost engagement.
Define Your Target Audience: Narrow your audience by location, age, interests, and more.
Design Your Ad: Select from formats like image, video, or carousel.
Monitor Performance: Keep an eye on metrics to tweak for better results.

Welcome to this step-by-step guide. I’m Milton Brown, a strategic digital marketer with over a decade of experience in handling paid social media campaigns, especially mastering how to advertise on Facebook. Stay with me, and let’s boost your brand’s online presence.

Setting Up Your Facebook Ads Manager

Before you can start advertising on Facebook, you need to set up your Facebook Ads Manager. This is your central hub for creating, managing, and tracking your ad campaigns. Let’s break down the essential steps to get started.

Create a Facebook Business Page

First things first, you need a Facebook Business Page. This is because Facebook doesn’t allow ads to run through personal profiles. If you don’t have one yet, it’s time to create it. Here’s how:

Go to Facebook and click on the “Create” button in the top menu.
Select “Page” and choose “Business or Brand.”
Fill out your business details like name and category.
Add a profile picture and cover photo that represent your brand.

A well-optimized business page not only serves as a platform for your ads but also helps build credibility. Make sure to populate it with relevant content and images.

Set Up Facebook Ads Manager

Once your business page is ready, head over to the Facebook Ads Manager. This is where you’ll manage all aspects of your advertising. To set it up:

Navigate to business.facebook.com and click “Create Account.”
Enter your business name, your name, and your business email.
Confirm your email to activate the account.

The Ads Manager interface might look overwhelming at first, but it’s designed to be user-friendly. You’ll find tabs for campaigns, ad sets, and ads, which will be empty until you start creating your ads.

Enter Your Payment Information

Before you can launch ads, you need to set up a payment method. This is crucial because Facebook requires a billing setup to charge for the ads you run. Follow these steps:

In Ads Manager, go to the “Billing” section.
Click “Add Payment Method.”
Enter your credit card or PayPal details.
Save your payment information.

Having a payment method ready ensures that your ads run smoothly without interruption. Facebook has a minimum ad spend of $1 per day.

With these steps completed, your Facebook Ads Manager is all set up and ready for action. You can now move on to creating your first campaign, choosing your objectives, and defining your target audience. Stay tuned for the next section where we dive deeper into campaign objectives and strategies to maximize your ad performance.

How to Advertise on Facebook: Step-by-Step Process

Navigating Facebook advertising can seem overwhelming, but breaking it down into simple steps makes it manageable. Here’s how to get started with your first Facebook ad campaign.

Choosing Your Campaign Objective

Your campaign objective is the foundation of your Facebook ad strategy. It tells Facebook what you want to achieve, whether it’s increasing brand awareness, boosting engagement, or driving website traffic.

Brand Awareness: Ideal for reaching new audiences and making them familiar with your brand.
Engagement: Focus on getting more likes, comments, and shares on your posts.
Website Traffic: Direct users to your website to increase visits and potential conversions.

Choose the objective that aligns best with your business goals. Facebook provides a list of objectives to help you decide, ensuring your campaign is custom to your needs.

Setting Your Budget and Schedule

Managing your ad spend is crucial. Facebook offers two main budget options:

Daily Budget: Spend a set amount each day. Facebook will distribute your spend evenly throughout the day.
Lifetime Budget: Set a total budget for the duration of your campaign. Facebook spends your budget evenly over the campaign’s lifespan.

Scheduling is also important. You can choose to run ads continuously or set specific start and end dates. This flexibility allows you to reach your audience when they’re most active.

Selecting Your Target Audience

Facebook’s targeting options are powerful. You can narrow your audience by:

Location: Target specific cities, countries, or regions.
Age: Focus on age groups most likely to engage with your product.
Gender: Tailor ads to male, female, or all genders.
Interests: Use interests to reach people who match your buyer personas.

These settings help you reach the right people, ensuring your ads are seen by those most likely to engage with your brand.

Creating Your Facebook Ad

Now, let’s talk about the fun part—creating your ad. Facebook provides various ad formats to choose from:

Image and Video: Use high-quality visuals to capture attention. Videos are especially effective for storytelling.
Carousel: Showcase multiple images or videos in a single ad. This format is perfect for highlighting different products or features.

Make sure your visuals are compelling and your copy is clear and concise. This combination is key to capturing interest and driving action.

Monitoring and Analyzing Your Ad Performance

Once your campaign is live, monitoring its performance is crucial. Facebook provides a range of performance metrics to track:

Engagement: Measures likes, comments, and shares.
Clicks: Tracks the number of times users click on your ad.

Regularly review these metrics to understand what’s working and what needs adjustment. This data-driven approach ensures you optimize your campaigns for better results.

With the right objectives, budget, audience targeting, and compelling ads, you’re well on your way to mastering Facebook advertising. Keep refining your approach based on performance data, and you’ll see your efforts pay off. Next, we’ll explore some frequently asked questions about Facebook advertising to further improve your understanding.

Frequently Asked Questions about Facebook Advertising

How do beginners advertise on Facebook?

For beginners, advertising on Facebook starts with setting up your Facebook Ads Manager. This is your control center for all ad campaigns. First, create a Facebook Business Page, as ads can’t be run from personal profiles. Next, steer to the Ads Manager, which you can access from your business page.

Once in the Ads Manager, you’ll begin with your campaign setup. Choose your campaign objective based on what you want to achieve—brand awareness, engagement, or website traffic. Then, move on to audience targeting. Facebook allows you to target your audience based on location, age, gender, and interests. This ensures your ads reach the right people.

How much does it cost to advertise on Facebook?

The cost of advertising on Facebook varies widely. It depends on factors like your industry, the competitiveness of your target audience, and your bidding strategy. Facebook operates on an auction system, where you bid for your ad placement. You can choose between a daily budget, which sets a maximum spend per day, or a lifetime budget, which spreads your spend over the campaign’s duration.

Industry variability means that some sectors may have higher costs due to competition. It’s wise to start with a small budget, test your ads, and adjust based on performance. For more insights into budgeting, visit this resource from Hubspot.

How can I advertise on Facebook for free?

While Facebook doesn’t offer free ads through the Ads Manager, there are ways to promote your business without spending money. Start by optimizing your Business Page. Share engaging content regularly to keep your audience interested.

You can also use the Marketplace to list your products for sale. This is a great way to reach local buyers without any ad spend. Additionally, consider hosting a Facebook Live session. This allows you to engage with your audience in real-time and promote your products or services.

These strategies can help you build a presence on Facebook without a substantial budget. For more creative approaches to free advertising, see this section.

By understanding these basics and leveraging free tools, you can effectively start your Facebook advertising journey, even on a tight budget.

Navigating Facebook advertising can be daunting, especially for beginners. But with the right guidance and strategies, it’s possible to create impactful campaigns that drive results. At Multitouch Marketing, we specialize in helping businesses harness the power of pay-per-click (PPC) advertising, including Facebook ads, to achieve their marketing goals.

Our expertise in digital marketing means we’re well-equipped to guide you through the complexities of PPC campaigns. From setting up your Facebook Ads Manager to choosing the right campaign objectives and targeting the ideal audience, we’re here to support you every step of the way. We believe in a hands-on approach, ensuring that your campaigns are not only set up correctly but also optimized for maximum effectiveness.

By working with us, you gain access to expert insights and proven strategies custom to your business needs. Whether you’re looking to increase brand awareness, drive website traffic, or boost engagement, our team is dedicated to helping you succeed.

Ready to take your Facebook advertising to the next level? Let Multitouch Marketing be your trusted partner in this journey. Find how our services can transform your online presence and boost your business by visiting our social media advertising page. Let’s work together to create campaigns that not only meet but exceed your expectations.