Geofencing is a tool that businesses use to target a very specific audience. The idea of geofencing has been around for a while, but it has become much more common and sophisticated with the widespread use of mobile devices. In this article, we’ll explore some of the ways you can use geofencing for advertising your business.
Tips for Using Geofence Advertising on Social Media
1 – Geofencing Advertising for Google Ads
Geofencing allows you to target your audience based on their location. So, you can run an ad to target people who are near your store and show an ad that is specific to the people in that area.
You can set up your geofences on Google Ads using the Google Maps tool. The geofences can be quite specific in that you can make them radius by as little as 10 meters.
You can target any geographic area as well as route-specific areas like a highway.
Once you have set up your geofences, you can use Google Maps to create a layer on your video ads that will show people where they are. This will help them to understand the type of business that you are promoting and the area in which it is located.
2 – Geofence Advertising for Facebook and Instagram
The geofencing feature is available on Facebook and Instagram, but it doesn’t work the same way as it does on Google Ads.
On Facebook and Instagram, geofence advertising allows you to show ads to people who are within a specific geographic area. So, if you have a store in a mall and you have your own store page, you can integrate geofencing so that you target people who are near your store.
For this to work, however, you need to go to the Facebook Ads Manager and manually create a custom audience for your local store. The audience you create for your store should include people who live near the store and can be targeted with a geofence.
3 – Other Considerations
Another important consideration is the time of day that you target your audience. For example, if you run your geofencing campaign on the weekends, you will probably see more of a response.
On Saturday or Sunday, you’ll see a lot of people in the area that you are targeting. So, you can show them ads, and they will probably respond.
You should also consider your audience demographics and the time of day that your target audience is online. If you look at the data and see that most of the people who are in your target area are online during the day, and those are the only people you target, you are missing out on the other half of your audience. The same is true for demographics; if you only target men and you know that most women shop in your area, you don’t want to exclude them from your campaign.
Conclusion
Using geofence advertising on social media requires a lot of data analysis and a lot of research. You will have to conduct your own experiments and run them in parallel so that you can compare the results to see which one is more effective. Using the data that you gather will allow you to create a better campaign.
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