In September 2020, CNBC reported that roughly 60% of the closed small businesses would no longer open. Although governments have opened, we can still feel the financial setbacks brought about by the lockdown. Sadly, we again face another economic storm. …
Geofencing is a tool that businesses use to target a very specific audience. The idea of geofencing has been around for a while, but it has become much more common and sophisticated with the widespread use of mobile devices. In…
Having a good reputation online is important these days. With a good reputation, more people trust you and attract better talents to your company. Still, the benefits of a good reputation for corporate companies go beyond that. Let’s explore here,…
Paid social media campaigns are a worthy investment for your business this 2022. As with any campaign, the more careful and strategic planning you do, the more likely you are to see results. With this in mind, here are some…
Businesses are increasingly spending on social media advertising. Social media allows you to target your customers and enhance revenue. The primary advantage of social media advertising is its quickness. You may gain more visitors in a shorter time by using…
Your new website is ready. You’re confident it’s fantastic, but you’ve seen next to no traffic. You’re learning the hard lesson that most people on the internet face: it’s hard to get your site in front of people on the…
Nowadays, most companies have a significant online presence because it’s an excellent way to market themselves and advertise their offerings. Conversely, this is also necessary because many people use devices such as smartphones and computers, which lets companies target their…
Pay-per-click (PPC) campaigns are essential for all businesses. Aside from search engine optimization, PPC is one of the best digital marketing tools small businesses can use to help improve their lead generation and conversion rates. But if both tools are…
One of the most common tools used for digital marketing is Facebook Ads. Since it is so popular, you may think you’re an expert and don’t need a guide. However, even experts make mistakes, which is why A/B testing is…
Pay-Per-Click (PPC) Advertising is a way to attract more users to visit a website. The service model invites more people to see a company’s products or test offered services, turning them into sales from simple leads. However, despite being an…