4 Tips That Every PPC Expert Would Recommend to Businesses
Pay-per-click (PPC) marketing is recognized as a complex and ever-changing field. As a business owner, you may consider running a PPC advertising campaign to promote your products or services. There are many different aspects to PPC marketing, and it can be tough to keep up with all the latest best practices.
After all, you’re spending money on each click, so you want to make sure it’s worth it. There are some basic tips that every PPC expert would recommend to businesses, and you can even connect to a professional digital marketing agency to get the best information and assistance in the execution of said strategies.
Look at these tips that every PPC expert would recommend to businesses:
1) Utilize Responsive Search Ads
If you’re seeking a way to improve your ad performance, consider using responsive search ads. With this type of ad, you can create multiple versions of your ad copy and then test which version performs the best.
Additionally, this may be a perfect approach to polish your marketing initiatives and guarantee that they are as successful as possible. This is also a great way to improve your click-through rate and conversion rate, as you can experiment with different headlines and descriptions until you find the perfect combination.
2) Work on Website Optimization
One of the greatest ways to better your PPC campaign is to make sure that your website is highly optimized. This means ensuring your site loads quickly, is easy to navigate, and contains relevant, targeted content.
If a website falls short in any of these categories, potential customers are likely to click away and go to a competitor’s site instead. Make sure your website is up to par so that you can keep those potential customers interested in what you have to offer.
3) Check and Update Keywords
Your keywords are an important aspect of your PPC campaign. Make sure you are using relevant, targeted keywords that will help potential customers find your ad. This way, it can help improve your campaign’s performance by making sure your ad only shows up for relevant searches.
The higher-quality a text is, the better chance your ad will be relevant to a wider range of searches. Try to use a mix of broad and specific keywords to ensure that your ad is shown to plenty of people while still being relevant to their search.
4) Track and Note Your Conversions
If you want to see if your PPC campaign is successful, you need to track and note your conversions along the way. By checking your analytics, you can see how many people are clicking on your ad and then taking the desired action.
Adjust your campaign based on that info to make sure that it is as effective as possible. Additionally, tracking conversions allows you to gauge the overall effectiveness of your marketing efforts and make necessary changes to ensure optimal results.
Conclusion
In short, PPC experts advise organizations to employ various strategies to increase their efficacy. By following these tips, businesses can improve their chances of success and create more effective PPC campaigns that are more likely to achieve their desired results.
Looking for a PPC agency in Raleigh? Multi-Touch Marketing helps businesses build their presence online with our SEO, PPC, social media marketing, and other digital marketing services. Get in touch with us now!
4 Great Optimization Tips for Expert PPC Management
PPC is a great way to get your business in front of potential customers who are searching for what you have to offer. However, it’s important to understand how PPC works to succeed with your campaigns.
Additionally, businesses need to optimize their campaigns for the best results, especially with fierce competition present. If you want to create a PPC strategy that will be successful in the long run, you need to focus on experimentation, analysis, and optimization. This can be a challenge, but staying on top of your game is worth it.
If you’re unsure of how you can optimize your PPC management, it’s best to partner with an agency that can help you out. In addition to that, we’ve put together four great optimization tips to get you started. By following these tips, you’ll be able to create a successful and lasting PPC strategy.
Keep reading to learn more.
1) Try Manual Bidding
One way to optimize your PPC management is to try manual bidding. This means being in charge of setting your own bid prices rather than letting the system do it. While this might seem like a bit more work, it can actually help you save money in the long run.
Manual bidding gives much more control over your budget and allows you to adjust your bids based on what’s working and what isn’t. It also allows you to target keywords most relevant to your business. As a result, you’re likely to see better campaign results.
2) Invest in Remarketing
Remarketing is a pretty powerful tool that can help you boost your PPC campaigns. By targeting users who have already visited your site or interacted with your brand, you can create accurate and highly-targeted ads that are more likely to convert.
Investing in remarketing can help you get more out of your PPC campaigns and improve your overall marketing strategy. If you’re not already using remarketing, requesting its integration into your digital marketing plan is best.
3) Look into Microsoft Ads
As you know, Google Ads is the most popular form of PPC advertising. However, Microsoft Ads is another option that’s worth considering. Microsoft Ads offers a number of advantages, including better targeting options and lower costs per click.
For instance, Microsoft ads allow you to target specific demographics, interests, and even locations. This makes it an ideal platform for small businesses that want to target a specific audience.
4) Pay Attention to Amazon Ads
As the largest e-commerce platform worldwide, Amazon has a lot to offer businesses in terms of PPC advertising. But notably, it’s important to understand how Amazon’s search algorithm works to be successful with your campaigns.
In addition to that, Amazon Ads requires a higher investment in comparison to Google Ads. This is because businesses are competitive in bidding on relevant keywords to their products or services.
Conclusion
In conclusion, PPC management is a complex and ever-changing field. By staying up-to-date on the latest trends and strategies, you can ensure that your campaigns are optimized for success. Following these four tips can give you a headstart.
Looking for a PPC agency in Raleigh, NC? Multi-Touch Marketing can help businesses build their presence online without SEO, PPC, social media marketing, and other services. Get in touch with us now!
5 PPC Marketing Myths: Busted!
PPC is one type of online marketing or advertising that allows you to pay for placement on a search engine results page (SERP). The goal of PPC is to earn clicks from searchers who are actively looking for what you have to offer. When done correctly, PPC can be an effective way to drive traffic to your website and generate leads for your business.
There is a lot of information you can find online about PPC (paid search), but not all of it is accurate. You should be careful about which sources you trust when learning about this topic.
Want to make sure you can separate fact from fiction when it comes to PPC? You’re in luck as our digital marketing agency, Multi-Touch Marketing, busts five of the most common PPC myths to ensure you’re on the right track:
Myth #1: You Can Just Leave Your PPC Campaign on Autopilot
You might have heard that you can just set your PPC campaign on autopilot and let it run itself. After all, it’s just a machine, right?
Wrong.
PPC campaigns require regular maintenance and monitoring, even if you’re using automation tools. Why? Because the landscape of paid search is constantly changing, and what worked last month might not work this month.
To keep your PPC campaign running smoothly, you need to regularly check in on it and make adjustments as needed. Otherwise, you’ll end up wasting money on ads that aren’t performing well.
Myth #2: Top Placement Automatically Means Higher Conversions
It’s a common misconception that simply being ranked highly on search engines will result in more conversions. However, this isn’t always the case. In fact, your position in the search results can have very little to do with your conversion rate.
Several factors affect conversion rates, such as the quality of your product, the clarity of your call to action, and the overall user experience of your site. So, while top placement may give you a slight edge, it’s not a guarantee of success.
Myth #3: PPC Is Just a Short-Term Strategy
PPC is not just a short-term strategy- it can be a long-term, sustainable way to drive traffic and grow your business.
Sure, some businesses may use PPC as a quick fix to get traffic in the short term, but that doesn’t mean it can’t be a viable long-term strategy.
Pay-Per-Click can be a great way to build brand awareness and drive targeted traffic to your website.
And if done right, it can also be a cost-effective way to grow your business in the long run.
Myth #4: You Don’t Need PPC If You Already Have a High Organic Ranking
Just because you have a high organic ranking doesn’t mean you should ignore PPC altogether. In fact, there are several good reasons to supplement your organic traffic with some paid clicks.
For one thing, PPC can help you get even more traffic to your website. And more traffic means you get more potential customers and more chances to make a sale.
Plus, with PPC, you can target specific keywords and demographics that you might not be able to reach with your organic ranking.
Myth #5: You Don’t Need a Pro to Help You with PPC
There’s a common misconception that businesses don’t need a professional to help with PPC. This simply isn’t true! PPC is a complex and nuanced field, and if you’re not experienced in it, you’re likely to end up wasting money on ads that don’t reach your target audience.
A professional PPC manager can help you create a campaign that targets your ideal customers and make sure that your budget is always being used efficiently. They can also help you track your results and make adjustments to your campaign as needed.
Conclusion
PPC is one of the top ways to get your business in front of potential customers and increase your website traffic. It can also be an effective method of testing different marketing strategies and to see what works best for your business. You can only do that if you know which are facts and which ones are just myths. Hopefully, this post from an expert digital marketing agency can help you understand how PPC works.
Multi-Touch Marketing is an established digital marketing agency in Raleigh that can help you with your PPC strategy, among others. Contact us to set an appointment with our marketing experts!
What You Need to Know About Keyword Consistency in SEO
Keywords play a crucial role in search engine optimization (SEO). When you use the right keywords, you have a better chance of ranking on search results. However, it’s not just about what keywords you use. It’s also about how you use these keywords.
What Is Keyword Consistency?
Keyword consistency is a factor that Google takes into consideration when determining how to rank your page on search results. If your page has a higher keyword consistency, you have a better chance of ranking on search results.
When you have a higher keyword consistency, your goal is to make sure that the keywords used on your page are used in the same context. For example, if your page includes the keyword “bicycle,” you want to ensure that this keyword is used several times in the same context.
To give you an example, let’s say that you have a page on your website that starts with the title, “How to Choose the Best Bicycle,” and it discusses the things you need to consider. The keywords in that title, such as “bicycle,” are used in the same context. If you have other pages on your website that use the keyword “bicycle” in the same context, Google may consider your website more relevant and will rank your page higher.
Why Is Keyword Consistency Important?
Google uses keyword consistency to determine if your page is relevant to a certain keyword. If your page has a high keyword consistency, Google may consider your page more relevant to that keyword and rank it higher in its search results.
If your page has a low keyword consistency, it may be less relevant to that keyword and rank lower on rankings. To give you an example, let’s say that you have a page that discusses the best cars from a sports car manufacturer, the Ferrari. You have used several keywords to describe this brand, such as “the fastest cars,” “the most luxurious cars,” and so on. When you have used several keywords on this page, it shows Google that this page is relevant to the keyword “Ferrari.” This is what is called keyword consistency.
How Does Google Calculate Your Page’s Keyword Consistency?
There are two ways that Google evaluates your page’s keyword consistency.
1. The Percentage of Keywords in a Page
The first way is by checking the percentage of keywords on your page. To give you an idea, let’s say that your website is about the violin. Your website has several pages dedicated to this musical instrument. Here are the subtopics of those pages: how to play the violin, how to maintain the violin, the history of the violin, and other related content.
When you have 100% keywords on a certain page, this page has a higher keyword consistency. When you have a higher keyword consistency, Google may give this page a higher ranking on search results.
However, your page may not rank as high as you expect when you have a lower keyword consistency. This lower keyword consistency is also one of the factors that you need to consider before publishing your page.
2. The Number of Times a Keyword Appears on a Page
The second way is by checking the number of keywords on your page. If you have seen a lot of content for the same keyword online, you may want to create the same type of content for your website. If you use the same keywords that are used by other content providers, Google may consider your page more relevant.
When you have a higher keyword consistency, Google may consider your page more relevant to that keyword and rank it higher in its search results.
Final Thoughts
Keyword consistency is one of the factors that Google considers when ranking your page on search results. As a rule of thumb, you want to make sure that the keywords you use on your pages are used in the same context. If you have several pages where the keywords are used in the same context, it will show that your content is relevant to that keyword.
Get a higher keyword consistency with the help of Multi-Touch Marketing. We are a full-service digital marketing agency that provides SEO services in Raleigh. Our company is composed of passionate, data-driven individuals eager to help your business reach its goals. Get in touch with us today!
How SEO Can Help You Survive the Current Economic Storm
In September 2020, CNBC reported that roughly 60% of the closed small businesses would no longer open. Although governments have opened, we can still feel the financial setbacks brought about by the lockdown. Sadly, we again face another economic storm.
With that said, you must make the most out of any investment. The better question is, should you even bother investing in such challenging times. You must weigh the factors before making any purchase.
You might want to defer buying additional machinery, especially if your existing equipment still works. On the other hand, it is critical to invest in SEO. This article will list the reasons why.
Consistent Ranking
If your business is consistently ranked on the first page of Google, your website is being visited. The fact that you are getting traffic to your website indicates your business is well-known in your industry.
In other words, if your website is consistently ranked on the first page, it shows that you are meeting your customers’ needs. To get such a high ranking, you need to invest in SEO.
Kindly remember that having a website is not enough. For example, if your website cannot be found in search engines, it would be like not having one. It would be prudent if you also got your web pages optimized.
No matter what kind of website you have, it will not receive traffic if Google does not know about it. SEO helps in bringing awareness to your website. It is a powerful tool that can make your website rank higher.
Put it this way; SEO is the most effective tool you can use to get the most out of your investment. It can bring in numerous clients and revenue.
Larger Data Pool to Analyze
With more people visiting your website, you have more visitors to collect feedback. The more data you have, the better you can meet your customers’ needs and wants.
As a result, you can quickly improve your services by customizing them based on existing trends. The better you meet your customers’ needs, the more sales you will get.
To summarize, more visitors will result in a larger database of customers to gather feedback. With that said, you can improve your services based on people’s needs and wants. The better your services, the more sales you can get.
It is easier to improve your services if you have a larger pool of customers to gather data from. It gives you a big picture to view. To summarize, you can improve your services by customizing them based on existing trends. The more services you offer, the more customers you will get.
Conclusion
There are still other reasons why you should invest in SEO. For example, search engines drive the most visitors to your website. It is a brilliant marketing strategy that can help you stay ahead of your competition.
The earlier you start doing your SEO, the better. It is of utmost importance that you optimize your web pages as soon as you have created them.
If you are looking for a reputable SEO agency, you should consult Multi-Touch Marketing. With our help, you can weather this economic storm and expand your business. Book a consultation now!
Tips for Using Geofence Advertising on Social Media
Geofencing is a tool that businesses use to target a very specific audience. The idea of geofencing has been around for a while, but it has become much more common and sophisticated with the widespread use of mobile devices. In this article, we’ll explore some of the ways you can use geofencing for advertising your business.
Tips for Using Geofence Advertising on Social Media
1 – Geofencing Advertising for Google Ads
Geofencing allows you to target your audience based on their location. So, you can run an ad to target people who are near your store and show an ad that is specific to the people in that area.
You can set up your geofences on Google Ads using the Google Maps tool. The geofences can be quite specific in that you can make them radius by as little as 10 meters.
You can target any geographic area as well as route-specific areas like a highway.
Once you have set up your geofences, you can use Google Maps to create a layer on your video ads that will show people where they are. This will help them to understand the type of business that you are promoting and the area in which it is located.
2 – Geofence Advertising for Facebook and Instagram
The geofencing feature is available on Facebook and Instagram, but it doesn’t work the same way as it does on Google Ads.
On Facebook and Instagram, geofence advertising allows you to show ads to people who are within a specific geographic area. So, if you have a store in a mall and you have your own store page, you can integrate geofencing so that you target people who are near your store.
For this to work, however, you need to go to the Facebook Ads Manager and manually create a custom audience for your local store. The audience you create for your store should include people who live near the store and can be targeted with a geofence.
3 – Other Considerations
Another important consideration is the time of day that you target your audience. For example, if you run your geofencing campaign on the weekends, you will probably see more of a response.
On Saturday or Sunday, you’ll see a lot of people in the area that you are targeting. So, you can show them ads, and they will probably respond.
You should also consider your audience demographics and the time of day that your target audience is online. If you look at the data and see that most of the people who are in your target area are online during the day, and those are the only people you target, you are missing out on the other half of your audience. The same is true for demographics; if you only target men and you know that most women shop in your area, you don’t want to exclude them from your campaign.
Conclusion
Using geofence advertising on social media requires a lot of data analysis and a lot of research. You will have to conduct your own experiments and run them in parallel so that you can compare the results to see which one is more effective. Using the data that you gather will allow you to create a better campaign.
If you are looking for a reliable internet marketing company in Raleigh, contact Multi-Touch Marketing. Build your presence online with Multi-Touch Marketing, a digital marketing agency that offers SEO, PPC, social media marketing, and more.
How a Good Online Reputation Will Impact Your Business
Having a good reputation online is important these days. With a good reputation, more people trust you and attract better talents to your company. Still, the benefits of a good reputation for corporate companies go beyond that. Let’s explore here, shall we?
Higher Trustworthiness
If a company can make a good reputation online, it means that it does not hide anything about its business. They are willing to show their weaknesses to the public and even share what they are doing to fix them. People see this and are ready to trust that company as long as it does not go back on its word. More people will be willing to use their products or services and even recommend them to their friends and family.
Clients will also be more willing to do business with your company. If they see that you are a good company, they will trust you more and will not have any second thoughts about doing an online business with you.
Increase Profits
Just like increasing trustworthiness, a good reputation can also increase your profits. Once you have established a good reputation in your industry, you will find that you will see an increase in the number of customers. They will trust your company and will want to support your business. This will ensure that your company will get more profits as long as you continue to provide quality service.
Attract Better Employees
You might also notice that you will be getting better employees as well. If your company has a good reputation online, it means that you are also a good employer. People will now be more open to working for you, and you can also make better offers to them. Remember that employees are also clients. The more satisfied the client is, the higher the chance the client will come back and hire you for another project.
Make a Great First Impression
If you are a new company that just opened, having a good online reputation can help you get into the market faster. If a company has a good reputation, it means that it has been around for a while now. People will trust them and are willing to do business with them faster. You can make a good first impression by having an already established reputation. It can help you get more clients or even attract investors.
Establish Authority
If your company is able to establish authority online, it means that you are also a trusted company. Clients will look up to you as you are considered an expert. You can now be asked to present at conferences and seminars.
People will also want to learn more about your business and want to purchase your products or services. You can also be considered as a reference to another business and other business owners will want to know more about your company.
The Bottomline
Being able to establish a good reputation online can help your business grow. It can help you spread the word about your business, attract more clients and even make more profits.
Multi-Touch Marketing is a digital marketing agency in Raleigh. We can help you establish an excellent online reputation and maintain it. Get in touch with us.
Tips for Mounting Successful Paid Social Media Campaigns
Paid social media campaigns are a worthy investment for your business this 2022. As with any campaign, the more careful and strategic planning you do, the more likely you are to see results. With this in mind, here are some valuable tips to help your paid social media campaigns succeed this 2022.
Post Organic Reach
The first thing to do is to make sure you’re posting enough for organic reach. There’s a reason why businesses are shifting to paid campaigns. Posting enough to get organic reach is important but doing so is also time-consuming.
One alternative is to create sponsored posts. These are posts that you pay for to reach your target audience. There are two types of sponsored ads: boosted posts and promoted posts.
A “boosted” post is a paid post that businesses use to increase the reach of a standard, organic post. It’s a paid post, which means that it will show on more newsfeeds than an organic post. On the other hand, a “promoted” post is a paid one that businesses use to reach a new audience. It’s an ad that shows in the newsfeed of people who don’t already follow what you do. Therefore, promoted posts help you reach an entirely new group of people.
Optimize Your Budget Campaign Threshold
To make sure you’re not spending too much money on your campaigns, set a budget threshold. A budget threshold is the maximum amount you want your campaign to spend. To set your budget threshold, look at your average monthly revenue from your paid social media campaigns over the last 12 months to help you better assess and determine the suitable threshold.
Wait Until the Right Time
When should you run your campaign? In terms of paid social media campaigns, it’s best to run your campaign between 5 pm and 6 pm EST if they are geared towards women. If your campaign is meant primarily for men, then you want to run your campaign between noon and 1 pm EST.
Know Your Target Audience
To reach your target audience, you need to know who they are. If you want to target millennials, you want to know what they post about and what they like. If you want to target moms, then you want to understand how they use social media and when they use it.
Knowing who your target audience is and what they post about will help you create content that they’re more likely to engage with.
Make Sure to Mention the Right Hashtags
One of the biggest mistakes people make with paid social media campaigns is not using the correct hashtags. If you want to reach a specific audience with your campaign, make sure you use the right hashtags.
Create an Innovative Call-to-Action
The follow-up question we mentioned above is an example of a call-to-action, which is a message that tells your audience what you want them to do. If you want them to share your post, you want to create a call-to-action that tells them that you’re looking for people to share. You can also make one that asks for people to comment or respond.
Track Your Campaign
The last tip to consider is to track your campaign. If you want to create a successful campaign, you need to be able to measure how successful it is. How are you going to do that? By tracking the following metrics:
- Clicks
- Likes
- Responses
- Shares
- Follows
- Engagement rate
These metrics help you track the success of your campaign, but you can do more than just track them. You can also analyze them to see what works and what doesn’t. You can use this data to refine your future campaigns and make them more successful than your previous campaigns.
Conclusion
It’s essential for small businesses to focus on paid social media campaigns in 2022. With a good strategy and the right tools, you can plan and set up a successful paid social media campaign. Consider our tips above and see what works best for you.
If you are looking for a digital marketing agency in Raleigh, turn to Multi-Touch Marketing. We offer SEO, PPC, social media marketing, and more. Call us!
5 Important Advantages of Social Media Advertising
Businesses are increasingly spending on social media advertising. Social media allows you to target your customers and enhance revenue. The primary advantage of social media advertising is its quickness. You may gain more visitors in a shorter time by using sponsored social media advertisements.
Social media is booming gor a good reason: businesses realize the potential of sponsored social media to help them reach a bigger group of their target customers and generate more sales. This is why all modern enterprises invest deeply in their presence in digital platforms.
What are Social Media Ads?
Social media ads are advertisements that appear on social media websites and apps. The appearance of these ads is usually placed organically by other users. Still, you can pay for them to appear higher up in the feeds. If you’re ready to make the leap to social media advertising, you should know what you’re investing in.
Here are five benefits of social media advertising:
1. You Can Reach a Wider Audience
The significant advantage of social media advertising is that it allows you to reach a wider audience. You may target consumers with social media advertisements who are more likely to buy your goods or service.
You will get the right users if you strategize your social media ad campaign well. You should also ensure that the website you bought ads on has a large audience and will generate more sales.
2. You Can Promote Anything, Anywhere
Social media advertising can promote your business, product, or service to a broader audience. You can promote a product, offer a discount, or share valuable information.
Because you’re not simply targeting customers seeking your product or service directly, this advertising is more effective than Google Ads. You can reach a wider audience who will find your promotional content interesting on social media.
3. You Can Afford it
Social media advertising costs very little compared to other types of paid advertising. This makes it the ideal advertising for small businesses just starting.
What makes it advantageous is that social media marketing is affordable for most businesses, whether you’re just starting out or already have a proven record. Social media advertising is the best way for small businesses to get their name out and showcase their products to a broader audience.
4. It’s Time Efficient
With social media ads, you can create new content quickly and target specific audiences. You don’t need to wait for a long time to see your investment results.
As long as you plan your social media ad campaign well and ad buys are smart, you can see results in a month or less. You don’t need to wait for months to see results with social media ads. You can see the results in a short time.
5. It’s More Effective
The last advantage of social media ads is that it’s more effective. Compared to other types of paid advertising, social media ads are more effective.
What makes it better is that more people see social media ads. Social media ads can reach users even if they’re not searching for anything related to your product or service.
Conclusion
Social media marketing will help you get more customers and increase sales. You can use the above tips to create an effective social media marketing strategy. With a focused approach, planning, and budget, your business will increase sales, and your brand will grow.
Don’t forget to get the opportunity for Facebook ads, Youtube ads, Twitter ads, Google ads, or any other social media network ads. Investing in social media ads will help you get more customers and keep them coming back for more.
Multi-Touch Marketing is a full-service digital marketing agency in Raleigh specializing in SEO, PPC, social media marketing, site design, and reputation management. We help companies improve their web presence. Contact us, and let’s work together to design unique campaigns that fit your branding objectives.
Promote your New Website with Pay-Per-Click Advertising
Your new website is ready. You’re confident it’s fantastic, but you’ve seen next to no traffic. You’re learning the hard lesson that most people on the internet face: it’s hard to get your site in front of people on the overcrowded web.
So how do you get users to take that first step of visiting an unknown page on the web, such as yours?
How PPC Advertising Can Help
PPC marketing can bring in a large amount of traffic to your site, but it’s only effective if it’s done well. Here are some of the most essential best practices to follow to get the most out of your PPC ads.
1. Keyword Research is the Key to Effective PPC
One of the most important aspects of PPC marketing is choosing the right keywords. Your successful PPC campaign will be based on selecting the right keywords to target. When selecting keywords to target, you have to consider various factors.
First and foremost, you have to consider the keyword’s cost. What is the competition like for a keyword? A low-traffic keyword with only a few advertisers bidding on it will usually be cheaper. You won’t be paying through the nose for a low-traffic keyword.
You also have to consider the relevance of a keyword to your business. When looking for your services, are people typing that keyword into a search engine? If a keyword doesn’t fit your product or service, it will fail.
2. Getting to Know Your Audience is Key to Good PPC
You need to understand who you will be targeting if you want to succeed with PPC. One crucial fact to remember when setting up your PPC ad campaign is that you are targeting people, not keywords.
The keywords are just a way to get potential customers to click on your ad and see what you have to offer. You’ll want to take some time to create a profile of your ideal customer.
3. Writing Strong Ads is Important to Successful PPC
The content in your PPC ads will play a large role in whether or not you’re successful. It’s a good idea to research keywords and take some time to study search engine optimization (SEO) principles.
Being a little bit familiar with SEO will help you create ads that will be well-positioned on the search engine results page (SERP).
4. Building Strong Landing Pages
Most PPC campaigns are centered around landing pages. A landing page is any page of your site where a person will land after clicking on your PPC ad. It’s essential to construct a good landing page with a clear call to action.
5. Using PPC to Support Your Other Marketing Efforts
PPC marketing can be an effective way to boost your other marketing efforts. You should have a firm grasp of all of your marketing strategies and use them to build a strong brand.
PPC is just one way to get traffic to your site. You will want to be using any other techniques you have at your disposal to get people to your site as much as possible.
Conclusion
The web is a crowded place. It’s hard to get noticed by the search engines, let alone by users. PPC advertising is an effective way to get people to your site.
Just remember to do your research on keywords and ad copy and build landing pages that you can optimize for keywords. Use PPC advertising to support your other marketing initiatives, and keep working hard to get the word out about your new business.
Build your presence online with Multi-Touch Marketing, a digital marketing agency that offers search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and more. If you need PPC management services in Raleigh, NC, we’ve got you covered! Get in touch with us today and let us know how we can help!
